How Digital Connect Boosted Sales for Laboratorio Saldatura
Laboratorio Saldatura, an Italian e-commerce specializing in welding machines and accessories, partnered with Digital Connect in August 2024 to enhance its online visibility. Through targeted SEO strategies and technical optimizations, the company achieved remarkable performance improvements, including a 49% increase in sales compared to the same quarter in 2023.
The Client
Laboratorio Saldatura provides high-quality welding tools, including MMA Inverter, MIG/MAG, TIG welders, Plasma Cutters, and accessories. The brand caters to professionals, artisans, and DIY enthusiasts. The main challenge was to improve organic rankings and drive qualified traffic to their website.
The Challenge
Before collaborating with Digital Connect, Laboratorio Saldatura faced several challenges:
- Difficulty ranking among the top 10 results for key product categories.
- Site and category structures were not optimized for primary keywords.
- Complex technical issues, including AJAX errors, JavaScript problems, and incorrect canonical tags, negatively affecting SEO performance.
The Strategy
To address these issues, Digital Connect implemented a comprehensive, multi-layered strategy:
Advanced Technical SEO
- Conducted a thorough technical audit to resolve AJAX, JavaScript, and canonical tag issues.
- Implemented custom JSON-LD structured data using PHP solutions to optimize product information for Google.
Site Structure Optimization
- Redesigned the site and category structures, focusing on core keywords and improving competitiveness.
- Enhanced internal linking for better navigation and user experience.
On-Page Optimization
- Improved titles, meta descriptions, and content for product and category pages.
- Optimized image alt texts and other content to align with primary search queries.
Content Marketing
Created strategic blog posts addressing frequently asked customer questions, positioning the website as an authoritative source in the welding industry.
Performance Monitoring
Continuously analyzed data from Google Search Console and WooCommerce to monitor clicks, impressions, and sales performance.
The Results
After just three months of work, the results were impressive:
- Key categories ranked among Google’s top 10 results, significantly improving organic visibility and number of queries ranked.
- Achieved 17.1K clicks and 1.12 million impressions over three months, representing a +63% and +89% YoY increase, respectively (Google Search Console data).
- Realized a 49% growth in sales compared to the same period in 2023, with a 45% increase in the number of products sold.
Want to Grow Your Online Business?
With personalized SEO strategies, advanced technical optimizations, and a targeted approach tailored to your industry, Digital Connect can help your business climb search rankings, attract qualified traffic, and grow sales.
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