SEO is the process of optimizing a website for search engines in order to increase its visibility and rank higher in search results. There are more than 1 billion websites on the web, and every day there are more than 2 billion searches by different search engines, with over 50,000 searches per second. Customers are increasingly searching for online services and products: 90 % of which are looking for results that appear on the first page, whereas 94% are looking only for organic results.
And if your website does not appear on the first page of the search engine, it will be difficult for the potential customers to find it. Thus you won’t be able to increase your profits and exploit the advantages that the web offers.