With all these available internet marketing strategies today, it’s hard deciding what could best fit your business. There are so many techniques, each of them very important and able to impressively help you improve your online presence. Deciding which practice is better for you, it’s not easy. It depends on so many factors, and more importantly, you have to try them to find out what works best for you.
Promoting your brand is indispensable if you want to expand your business and reach a broader audience at a national and global level. Thanks to the advanced technology, today you have many opportunities to invade the largest online advertising platforms. People spend a large part of the day online while working or checking their online social life. This means that your marketing campaign can bring you many customers, but only if planned carefully and measured correctly.
Everyone in the Online Marketing world knows that content is the most important element when it comes to a great presentation of a brand. Whether written, visual or spoken, content is the only way for you to effectively communicate your message to your prospect and customers.
In the recent years, blogging and vlogging have become viral for most web marketers. Both techniques are interesting, fun, informative and can help you generate great amounts of traffic on your website. This comparison will help you decide which of the techniques would be better for you.
What is Blogging?
Blogging is an excellent strategy extensively used by brand representatives, both amateurs and experienced. It’s a communication medium part of your website where you can publish written and visual content online. Depending on the nature of your business, or the purpose of your blog, you can use it to express your ideas, concepts, thoughts, raise an issue, give a solution, discuss a topic, communicate business value, or just write for fun.
Blogging is one of the best SEO techniques used to drive traffic and help a business rank higher in search engines. A well-optimized content with the right keywords can help your prospects/customers find your services/products more easily.
What is Vlogging?
Vlogging, or Video Blogging, is a way of producing content through videos. With the help of a camera, and a combination of good diction and charisma can help you fascinate your audience. With the launch of Youtube, vlogging has taken a leap forward to become one of the most effective internet marketing strategies, especially for good storytellers.
Vlogging is a great way to share information in a creative way and offer a unique conversational experience.
What to consider when making your choice?
The two communication techniques have their cons and pros, and you need to make your choice based on various facts and factors such as:
The topic you’re talking about
You can use both techniques to share information, give instructions, update your audience for a new product or service. However, if your topic is specific and you need to describe in detail to your audience how to complete a process, using vlogs could be much more effective.
For example, you can make a DIY craft video that shows people exactly how to make a miniature fairy garden project, or how to use your company’s products. Vlogs can also be used to show people the environment of your business, such as hotels, restaurants, resorts, sports fields, etc.
In cases when the information you need to provide is lengthy and more complex, blogs are a better option. A well-structured text, with convenient headings, can help users find what they need without having to watch an entire video.
So the way you want to offer your content to your audience depends on what kind of topic you’re covering.
Creating and maintaining a blog requires great writing skills. Your content must be free of spelling and grammar mistakes, so you need to have excellent proofreading skills or have another professional proofread it for you. Having some basic SEO skills when running a blog is important! You should optimize the content with the right keywords, add a Meta description and title in order to increase your ranking on search engines and attract more readers.
Moreover, your blog must be compelling and have a beautiful design to attract visitors and keep them engaged with your content.
On the other hand, vlogs are exciting, entertaining, and you don’t have to be a great writer. But you still need to be communicative and have a charming way of conveying your message.
Furthermore, you need to be organizational because creating a good vlog needs time, effort, and a planning ahead.
Every good job requires investment. Running a blog is much cheaper than vlogging. To create high-quality videos you need to invest in advanced equipment such as microphones, a good camera, a quiet environment with the appropriate lighting, and so on.
However, to decide which of the techniques works better for you to give them both a try. Check out metrics to see which one is driving more traffic and is helping you increase the conversion rate. Of course, you can choose to run them both at the same time. This way you can attract a diverse audience.